Want to attract more customers? Unlock the Power of Purpose.

If you find yourself stuck in a loop of ineffective marketing, it's time to rethink your approach. Stand-out companies have one thing in common - they've articulated their purpose, their WHY. 

Are you ready to be victorious in your marketing?

Our Power of Purpose workshop sets you up for success.

Get your message right, and your marketing ROI will soar.

Time and time again, companies who clearly articulate their purpose separate themselves from the competition. Studies show people prefer to work for, and do business with, companies who believe what they believe. The result? Higher sales, loyal customers and enthusiastic employees. #Winning

Here's what to expect...


Articulating your company's purpose is the first step to creating messaging and marketing that works.


Your purpose serves as the North Star on your marketing compass. It's the direction all of your marketing and communication should point.

Team Building

When everyone in your organization is on the same page and headed in the same direction, you build momentum.

Plan of Action

You and your team will leave the workshop ready to move forward with clearer, more compelling messaging to use in your marketing.

Frequently Asked Questions 

Is this in-person or online?

Your choice. We have designed a workshop to be done virtually if you live outside of our travel area of Northern to Central California. Both are equally effective, engaging and result-driven.

What kind of results can I expect?

You will walk away with an articulated why statement ready to take your messaging to the next level. We provide you with a summary of the days feedback and a recommended next course of action.

Who is this for?

Preferably, your entire team. At a minimum, your company leadership. We've found the more people involved, the more effective it is. People buy into what they create. Encourage them to be part of the process.

How does this attract customers?

Customers want to do business with companies who share their values. Think Apple, Nike, Airbnb, and Patagonia to name a few. Sales go where marketing flows.

Client Testimonial

" Hero CMO has been extremely helpful in legitimizing and contextualizing our company culture into the right external marketing message. Doing this work with Valerie has helped us in underpinning and rooting our strategy to our company values (something that kept our previous attempts from being more successful). When all said and done – the process and exercises that Valerie led us through have brought clarity to the work we do, the people we do it with and our place in the Chico community. " - Kelli Bell Nooney, Bacio 


We Get You Unstuck

It's eye-opening. It's motivating. It moves your marketing forward."

"I took away that we need to become unified as a company to drive the same message out to our audience from every angle" - workshop participant